I know some people in our evangelical environment get a bit freaked out by Lent. Here’s a link to a series of articles (just started) by an evangelical and why he embraces Lent. Full disclosure: I’ve only skimmed the first one, but this is a timely issue and he’s a trusted source in my book.
Mark D. Roberts on Lent
By the way, I'm giving up facebook and sweets. What about you?